Development of Dental Products
Demand for dental products (excluding equipment) in the US is forecast to rise nearly five percent per year to $12 billion in 2012, aided by favorable population trends, as well as a continued interest in cosmetic dentistry applications. A greater number of individuals are viewing oral care as a requirement for good overall health, providing added opportunities for a variety of dental products, such as mouthwash/dental rinses,dental chair,dental syringes .
Solid growth in the over 50 population will provide opportunities, as older individuals are more likely to require repair and restorative dental products, such as crowns, bridges or dentures, than other segments of the population. In addition, more individuals, such as aging baby boomers and generation Xers, are more likely to engage in cosmetic procedures, such as whitening or veneers, in order to maintain a youthful appearance.
In general, consumers are becoming more aware of the benefits of cosmetic dental procedures in part due to aggressive marketing. Cosmetic procedures are also becoming increasingly important to dental professionals as these treatments are highly profitable and allow practitioners to avoid interaction with insurance companies, since cosmetic procedures are typically excluded from coverage. The continued introduction of advanced overthe- counter dental products will also provide opportunities through the forecast period.